Hey Reader, This is late . Usually my newsletter hits your inbox first thing yesterday morning. I even have a few of these written and sitting in the bank, so it wasn't a content problem...it was a life problem. I'm flying to Toronto today for a speaking engagement and found out on Tuesday that my passport expired. So I've spent the last 48 hours frantically sorting that out instead of doing the things I normally do. I didn't post Tuesday either, haven't posted today. And YET I still signed a...
8 days ago • 2 min read
Hi Reader, Today is my 3-year business anniversary*! And last week I was about to blow the whole thing up. 👀 Not entirely! But closer than I'd like to admit, and am still working through that as I type this. But let me rewind: (*technically it's 3 years since I signed my first client, launched my biz 3 months AFTER. See todays post for more info on that!) WHERE I'VE BEEN 3 years of building the plane while flying it. It started with 1:1 clients and B2B teams. Then about a year ago I launched...
15 days ago • 3 min read
Hi Reader! Today at 12pm ET / 9am PT I'm running a live workshop: 3 Things I'm Prioritizing on LinkedIn as We Close Out 2026! If you can't make it live, register anyway and I'll send you the replay. You'll have 24 hours with it. [REGISTER LINK] Now, let me tell you why I'm doing this at all. I'm a terrible hard sell. I don't know how to do it and I gave up trying to learn it (goes against everything in my body). I've been pressure-sold before and I hated the way it made me feel. So you'll...
23 days ago • 2 min read
Hi Reader, I had two calls yesterday and they had the exact same problem. They’re both creating content, engaging with other people…they’re doing "the work." But they're not getting any booked calls. So I asked my usual question in these situations: what are you doing behind the scenes? Your profile views, for example, are you reaching out to them? Both of them looked at me like I'd grown a second head. "I didn't even think of that." Same answer...didn't even occur to them! And I hear this...
30 days ago • 2 min read
Hi Reader, If you're trying to become a LinkedIn influencer, I'm not your person. I was on a sales call last week and it turned out that's exactly what this person wanted to become. (Big following, viral posts, the whole shebang). You can imagine that got a little awkward. 🫠 Because I don't know how to make you go viral. Do some of my clients go viral? Sure. But I couldn't tell you how to do it on purpose. I don't know how to grow a big audience or get massive engagement. What I do know how...
about 1 month ago • 1 min read
Hi Reader, Want your content to be “on fire?” And feel that it’s “come alive?” I’ve got a stupidly simple framework I created that I teach every client, and it does exactly that. And funny enough, it only exists because I’m, in fact, not a content creator. And I have really bad imposter syndrome about content. But, let me back up. When I first started putting my own thinking out here, rather than posting for a company, I was so intimidated it’d take me weeks to post something. (And then I’d...
about 1 month ago • 2 min read
Hi Reader, Last week Kit commented on my celebratory post of crossing 1k newsletter subscribers. Because, in the PS. I shamelessly said how much I want to be a guest on the Nathan Barry Show. Then I tagged Kit and I tagged Nathan. An hour later I got an email from their social media manager, wanting to hear my story and turn it into content for their page. She mentioned that Nathan Barry reads what they put out. (HOW COOL IS THAT?!) Now, in the moment I felt ridiculously silly for doing it....
about 2 months ago • 3 min read
Hi Reader, I crossed 1,000 subscribers last week! This is wild to me because of how things started out.Since you're one of the people here, I’m going to share the journey, what surprised me, and offer you a gift as a thank you. The story of this list is not a growth story. I announced I was starting a newsletter in May 2024 (!), found out a week later I was pregnant (🙈), and shelved the thing… for a full year! Then I launched it last May with 250 people and sat at exactly 250 for six straight...
about 2 months ago • 1 min read
Hi Reader, When people think about who "wins" on LinkedIn, they picture coaches, creators, consultants. The usual suspects. They don't picture a contract manufacturer. But one of my clients is a manufacturing shop. Think 3D printing, CNC machining, finishing...the kind of business most people assume has no place on LinkedIn. And yet this year, he's on track to grow roughly 50%. A big part of that? What we built with his presence on LinkedIn. Here's what changed: When Jason came to me, his...
2 months ago • 3 min read