Hi Reader, When people think about who "wins" on LinkedIn, they picture coaches, creators, consultants. The usual suspects. They don't picture a contract manufacturer. But one of my clients is a manufacturing shop. Think 3D printing, CNC machining, finishing...the kind of business most people assume has no place on LinkedIn. And yet this year, he's on track to grow roughly 50%. A big part of that? What we built with his presence on LinkedIn. Here's what changed: When Jason came to me, his...
10 days ago • 3 min read
Hi Reader! Fair warning, this has a LOT. But my August cohort (my 6th!) kicks off next week. Doors close on Friday. And I've got 2 spots left. So if you've been thinking about joining, this is for you. I want to take the guesswork out and give you the inside scoop. Why am I doing this? Welp, I'm as big a skeptic as they get. It took me 2 YEARS to hire the coach I work with now. 2 years of watching, reading his content, (even half-ass joined his community for a few months), deciding whether to...
11 days ago • 3 min read
Hi Reader, Most of y’all know me as the LinkedIn lady. So it might be strange to hear that I don't typically convert clients on LinkedIn. (Although, that should track, since my whole thing has always been that I'm on LinkedIn to get off LinkedIn (as are my cohort members, check this out!)) The platform starts the relationship. Something else closes it. I want to talk about that something else, because there's a version of it I think a lot of you are avoiding. Last week I taught an in person...
17 days ago • 3 min read
Hi Reader, Has anyone ever told you that your energy is contagious? Your passion is magnetic? That people just feel your vibe when you walk in? Think about that for a second. Because if that's true about you in person... Now go look at your LinkedIn profile. Is it doing the same thing? When you walk into a networking event, or honestly any room, you can read it. You can feel people's energy. You can spot your people almost instantly, just by their vibe. That's because real life is...
24 days ago • 2 min read
Hi Reader, I want to make a case for one of the smartest investments you can make in your business. (you can probably guess it) → Your personal brand. One of my clients put it better than I could. When I asked if she' felt she’d gotten a return on our work together, she said: "100%. I 10x'd my investment on a single client. This is one of the highest-leverage investments you can make." And she's right. Because your personal brand is one input that keeps working long after you've done the...
about 1 month ago • 3 min read
Hi Reader, People tell me all the time that I'm "everywhere" on LinkedIn. It always makes me laugh a little, because I post maybe 3-4 times a week and spend about 30-60 minutes a day on here. (Which, for a LinkedIn person, is honestly probably too little.)So why does it feel like I'm “everywhere”? It’s not because I'm posting constantly or gaming the algorithm. I'm "everywhere" because I'm off doing the actual work, having real conversations, and those conversations turn into real...
about 1 month ago • 2 min read
Hi Reader, I lied in my post last week. I shared that I hit 20k followers, but that’s not entirely true. 10k of those came before I even started my business. And they're not really "followers." They're connections I made, one by one, profile by profile. Let me explain. Before NearPoint and before being a sales leader, I spent 5 years as a sales professional whose entire job was to bring in business. So that's what I did. I reached out to people all day, and then in the evenings (before I had...
about 1 month ago • 2 min read
Hi Reader, 6 weeks ago, I walked away from a six-figure contract with a corporate client. A big name, a big contract, guaranteed recurring revenue. On paper, exactly the kind of thing you don't walk away from. But that’s only part of the story. Because, I signed that contract at what was one of the hardest moments of my life. I was just coming out of what I now know was postpartum depression. I’m the sole income earner and was terrified about how we'd make ends meet. So when this opportunity...
about 2 months ago • 2 min read
(that nobody looks at twice) Hi Reader, The single most important part of your profile is also the one part people stop looking at the second they know you. → Your headline. But it matters more than almost anything else on your profile because it follows you everywhere. Every time you post, comment, send a connection request. There it is, right under your name. It’s the first impression you make BEFORE anyone even decides whether to click your profile. It’s what determines if they accept your...
about 2 months ago • 3 min read